Daily Archives:February 3, 2018

  • Seven strategies for customer loyalty in the beauty salon

    Many times we go to a beauty salon and we see that they do not have everything necessary to give a good service to clients, today we will talk about all the essential services that a hairdressing salon should have in order to get the most out of it and offer a good service to the clientele. One of the essential services in a hairdressing salon is hair salon Austin, which you can not miss is HYGIENE, a good hairdressing salon must have a perfect hygiene when giving a service. Beauty centers require the application of high hygiene measures to obtain good results and great satisfaction from our client.

    Although hairdressing and aesthetics are two different activities that can be provided in specialized centers, it is increasingly common the existence of establishments that offer services of both activities, presenting a comprehensive service offer. Hairstyles given by hair salon Austin offer more resistance and duration which give a more shiny appearance to hair. It is a way of taking care of you differently. We work with the only company specialized in hair care products and tools based on the technology. It is done with a robot that has special scissors that are activated with heat when in contact with the hair, in this way it seals the tips, preventing them from opening with the passage of the months.

    Hairdressing: we can define hairdressing as the establishment in which aesthetic services related to hair care are provided, consisting of washing, cutting, combing, dyeing, waving and similar activities in hair, performed by hairdressers. Additionally, some hairdressers can offer complementary services of aesthetics, such as depilating, manicure or pedicure, among others, in addition to the sale of related products, such as hair products or articles of perfumery and aesthetics. Generally, in the hairdressers for gentlemen, in addition to the hairdressing service shaving service is offered, in which case they are also called barbershops, being the professional that the barber makes it.

    Aesthetics: hair salon Austin, also called beauty center, beauty or aesthetic institute, is an establishment in which services related to the care of the image are provided. In this type of commercial establishments, clients are usually offered all kinds of beauty treatments, performed by beauticians, such as hairdressing services, skin health services, facial aesthetics, hand and foot care, aromatherapy, mud baths, hair removal centers, tattoo and piercing studios, nail treatment and many other services. A hair salon Austin can offer several services related to the image and beauty, or be specialized in one of them. In addition, aesthetics can be a differentiated business or a complimentary service to other activities, since other centers such as hairdressers.

    Currently, hairdressing and aesthetics can be found in differentiated establishments with specialized professionals, as well as in establishments that incorporate various services of both activities together, for example, coupling aesthetics to hairdressing, which allows the client to offer a complete service. One of the main advantages of hair salon Austin is quite obvious: the demand is repeated because the hair does not stop growing. But that is not enough to guarantee the success of the business since the competition is great. It is necessary to invest in strategies to retain customers in order to retain and captivate more consumers.

    The challenge of finding a differential

    In a competitive scenario, there is no other alternative to captivate consumers: it is necessary to invest in a differential that motivates them to return to your establishment. If you do not, someone else will win with the client that you lost.

    When the subject is hair salon Austin, the consumer experience gains relevance, more than a good haircut at a fair price, some customers value the experience as a whole: from the sympathetic treatment at the time of setting aside a shift to the air-conditioned atmosphere with lively music. Everything must be considered to make the consumer experience relevant to the customer. Below, we have a list of seven options to improve the attention in your beauty salon, captivating and retaining customers.

    Seven strategies for customer loyalty that hair salon Austin, we offer!

    1. Mimes and compliments

    A fresh coffee, a candy to give the children or a sweet while the customer waits. Small details are not expensive and captivate consumers.

    1. Friendly atmosphere

    Do not ignore the value of a climate-controlled and impeccable environment, with harmonic colors and ambient music. Do everything possible to make the client feel comfortable, to the point of feeling that the beauty salon is an extension of your home.

    1. Flexibility to set shifts

    Allow your customers to take turns before and after business hours, either online, by a message, by phone, via applications … in the way that is possible. It avoids generating difficulties in this process and values the preference of the consumer.

    1. Loyalty card

    One of the strategies to engage customers from different segments is the loyalty card, which becomes another criterion to motivate the client to return to your establishment. Consider, for example, offering a 50% discount on every five cuts.

    1. Fulfill what was promised

    Nobody likes to feel cheated, is not it? If you can not comply, do not promise. This applies to the shifts, the duration of the cut, the prices and the final result.

    1. Know how to listen

    Do not hesitate to ask customers about their preferences for hair salon Austin . Ask him if there is something he wants, if he liked the previous cut, if he needs some alteration in the structure if he has suggestions, etc. The careful treatment motivated to return in the future.

    1. Offer entertainment alternatives

    On special occasions, such as graduations, weddings or anniversaries, the client may spend a lot of time in the establishment. In order not to have a tedious experience, it is necessary to offer forms of entertainment, such as a television tuned to a channel of interest, updated magazines, and free internet access. Finally, it is worth remembering that it is necessary to invest in surveys that measure the level of customer retention and accompany this evolution over time.