In recent years, SEO strategies (acronyms of search engine optimization or search engine optimization) have become one of the pillars of any online marketing campaign. However, despite the good results they offer, there are several factors that must be borne in mind if you want to reach a successful conclusion of this strategy. Do you have this question and ask someone tell me about SEO?
Tell me about SEO?
SEO encompasses all those processes that allow improving the visibility of a web page or content in the results offered by Internet search engines. For any company, it is vital that your site is in the top positions since the websites that get it receive more traffic – that is, a greater number of visitors – and, therefore, potential customers.
The place that occupies in these results is conditioned by three variables ( relevance, authority, and personalization ), which can be influenced by two fundamental actions: the editing of the HTML code of the web (what is known as SEO on page) and the obtaining of external links that direct to the site in question ( SEO off page ). For an SEO strategy to be effective, the first thing to do is to establish realistic objectives, which will make it possible to monitor the actions taken and, if necessary, introduce the relevant changes. The characteristics that these objectives must meet are summarized with SMART.
What is SEO?
Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization). SEO is one of the “disciplines” that has changed the most in recent years. Although there are thousands of factors in which a search engine is based to position one page or another one could say that there are two basic factors: authority and relevance
The authority is basically the popularity of a website. The more popular the information, the more valuable it is. This factor is what a search engine takes more into account since it is based on the user’s own experience. The more a content is shared, the more users have found it useful. Relevance is the relationship a page has with a given search. This is not simply that a page contains a lot of times the term sought (in the beginning it was like that) but a search engine is based on hundreds of on-site factors to determine this.
Why happens in SEO?
Now let’s give an example to see the clearest things:
We have an electronic commerce dedicated to the sale of children’s books. Well, for the term “coloring pages” there are about 673,000 searches per month. Assuming that the first result that appears after doing a Google search gets 22% of clicks ( CTR = 22%), we would get about 148,000 visits per month.
Now, how much are those 148,000 visits worth? Well, if for this term the average cost per click is € 0.20, we are talking about more than € 29,000 / month. This only in Spain, if we have a business-oriented to several countries, every hour 1.4 billion searches are made in the world. Of those searches, 70% of clicks are on organic results and 75% of users do not reach the second page. If we consider all this, we see that there are many clicks per month for the first result.
SEO is the best way for your users to find you through searches in which your website is relevant. These users look for what you offer them. The best way to reach them is through a search engine. We hope your question is answered in well mannered ways that tell me about SEO?